Where things are at
Results are good. More people are finding Great Kiwi Yarns on Google, and online sales over the last 90 days are more than two and a half times the same period last year.
Visits from Google search, by month
Google Analytics, organic search, full months. November so far (1 to 3 November): 137 visits.
The whole site, last 90 days (6 August to 3 November) against the same days in 2025
Rankings won (Semrush, New Zealand, 4 November)
| Search | Searches a month | Google position | Page |
|---|---|---|---|
| cashmere scarf nz | 170 | 1 | Scarves |
| cashmere scarf | 320 | 2 | Scarves |
| shawl wrap | 140 | 2 | Shawls and wraps |
| woolovers nz | 210 | 2 | Overs |
| shawl wrap nz | 110 | 3 | Shawls and wraps |
| queen blanket | 210 | 3 | Blankets and throws |
| merino jersey nz | 140 | 4 | Homepage |
| shawl nz | 260 | 5 | Shawls and wraps |
| beret hat | 480 | 7 | Berets |
| merino knitwear nz | 110 | 9 | Homepage |
| koru knitwear | 140 | 9 | Koru |
| fingerless gloves | 880 | 10 | Gloves product |
The new homepage, Womenswear and Mens copy only went live on 21 October. New copy takes a few weeks to show its full effect in Google.
What's live
Everything below is on the site now (checked 4 November).
| When | What | Who |
|---|---|---|
| 11 Sep | Shipping page rewritten | Fabric Digital |
| 2 Oct | Site refresh: homepage images and headlines, Gifting and Best Sellers, New badges, About Us, Our Commitment, and the duty free page in English | Fabric Digital |
| 20 Oct | Tax free steps reordered, and colour photos linked on 145 products | Fabric Digital |
| 21 Oct | New SEO copy on the homepage, Womenswear and Mens, with cashmere added and all the approved headings on the homepage | Fabric Digital |
| 22 to 23 Oct | New logo, favicons, gold background, bigger logo, frosted header and size chart pop ups | Fabric Digital |
On its way
Going live
- Womenswear sub-category copy: jumpers, cardigans, hoodies and long cardigans
Approved by Great Kiwi Yarns on 7 October, and sent to the Fabric Digital dev team to go live.
- Tax Free in place of Duty Free, across the site
The menu, the tax free page and its address, and the Womenswear and Mens copy. All the new copy and previews already use Tax Free.
Ready for your review
This copy is written and checked, with Tax Free wording throughout. We will send each set through for your approval. Each set has a Google Doc with the full copy, page titles and meta descriptions, the keyword research behind it, and a preview of each page. The previews also show how each page will appear in Google.
- Wool Overs copy
Wool Overs, jackets and coats, shawls and wraps, capes, ponchos and vests.
- Mens sub-category and Mens Jerseys copy, 11 new pages
None of these pages has any copy today, so this is all new: about 185 to 260 words a page.
- Brand pages, 16 new pages
The Womens Brands page, 10 womens brands and 5 mens brands. None of these pages has any copy today, so this is all new: about 120 to 210 words a page.
The previews use the live site header, so the menu there still says Duty Free until the Tax Free change goes live.
What's next
What Fabric Digital is working on for Great Kiwi Yarns, from what we have agreed together.
- 1Put the approved Womenswear copy live. The jumpers, cardigans, hoodies and long cardigans copy you approved on 7 October.
- 2Tax Free across the site. As you asked on 8 October: the menu, the tax free page and its address, and the Womenswear and Mens copy.
- 3New copy for your approval. Wool Overs, the Mens pages (11) and the brand pages (16), with their keyword research, page titles and meta descriptions. All linked in section 3.
- 4Technical SEO. As we mentioned in September and October, including the broken Womens collection links.
- 5The Chinese tax free page. You asked about this, and we will update the translation to match the live English page.
- 6Size guides for every brand. Hamish is adding them as the charts come in.
- 7Keyword rankings in your monthly report. As promised on 12 October, alongside the traffic figures.
- 8Your ideas from 27 October. A shorter returns line, a shipping estimate by country, pricing by country, product reviews and a Google review prompt, clearer add to cart feedback, and a guide to what to include for SEO in titles, descriptions and tags. We will go through these with you.
What we need from Great Kiwi Yarns
A few things that would help us keep moving.
1. Crazy Domains access
Could you share the Crazy Domains login, or add Fabric Digital as a user? That lets us look after the domain settings for you.
2. The Chinese tax free page
The translation is ready. Is there someone in store who could read it over before it goes live?
3. The last brand size charts
Thank you for the Noble Wilde, Untouched World and Merino Mink charts. Could you send the ones for Royal Merino, Elka, Royal Alpaca and Zinity when you have them? Then every brand will have a size guide.
Great Kiwi Yarns SEO Update · prepared by Fabric Digital · November 2026